Walk-in Rate: a new way to maximize your store’s revenue
Before & After
What Placemeter measures
Store door counts
Pedestrian traffic in front of your store
Street-to-purchase conversion rate
Impact of Black Friday, other sales, holidays, and seasons
Increase revenue on existing stores by analyzing street-to-purchase conversion rates.
Your walk-in rate, or street-to-store conversion rate, is a brand new KPI available to you for the first time on the Placemeter platform. Use it to quantify the top of your sales funnel. Then, improve your store’s performance by optimizing storefront and signage designs, promotional displays, and store hours.
Anticipate the impact of promotional advertising, sales, street fairs, and other events around your store.
Help prepare your store for expected and unexpected events. Measure street-to-store conversion before, during, and after an event, at your location or at other similar locations, and you’ll gain a better understanding of what to plan for in the future.
Understand neighborhoods for better site selection.
When it’s time to expand your network of stores, Placemeter is here to help. Quantify pedestrian activity at each of your potential locations to determine which will perform the best. You’ll make a data-backed decision sure to transform into revenue.
Continuous, 24/7 data
Customizable study areas
- Connect Arlo cameras or use existing security camera systems
- Immediately access a dashboard with real-time data
- Aggregate and compare historical data
- Export easy-to-read reports
Who we've worked with
We provided sidewalk traffic counts for Dylan’s Candy Bar, a New York City candy emporium, to help the chain understand pedestrian traffic at locations across the city, optimize entrances and displays at their flagship store, and select one of four lease options provided by a broker.